Sony and Honda unveil the Afeela EV at CES 2025. Pre-orders open in California. A tech-packed vehicle with futuristic features.
In a groundbreaking collaboration, Sony and Honda have joined forces to create the Afeela, a new electric vehicle (EV) that promises to redefine the future of mobility. Officially unveiled at the Consumer Electronics Show (CES) in Las Vegas on January 7, 2025, the Afeela marks the first major step in the two companies’ joint venture to enter the electric vehicle market. The Afeela is set to be a tech powerhouse, combining cutting-edge technology with Honda’s engineering expertise to offer a truly futuristic driving experience.
A Collaboration That Pushes Boundaries
The Afeela EV has been in development for the past five years, and its debut at CES 2025 has set the automotive world abuzz. This collaboration between Sony, a global leader in electronics and entertainment, and Honda, a renowned automotive giant, is poised to make waves in the rapidly evolving EV market. Both companies bring their unique strengths to the table—Sony’s deep expertise in technology and entertainment, and Honda’s reputation for building reliable and innovative vehicles.
Afeela EV: Design, Technology, and Features
The Afeela 1 is a vehicle that’s as much about technology as it is about driving. Described as a “smartphone on wheels,” the Afeela 1 boasts an array of advanced features that are sure to appeal to tech enthusiasts and car lovers alike.
Interior Technology
Inside the Afeela 1, the cabin is nothing short of a futuristic tech hub. The vehicle comes equipped with massive screens that offer an immersive user experience. The panoramic display features a 3D map that provides a new level of navigation and interaction with the vehicle’s systems. This large screen is just one example of how Sony and Honda have merged automotive design with advanced entertainment technology.
The car also features automatic power doors, which allow for effortless entry and exit, elevating convenience and comfort. Another key highlight is the active noise cancellation system, which ensures that the interior remains serene even when driving in noisy environments. This makes the Afeela a perfect blend of luxury and technology, offering a quiet and enjoyable ride.
Connectivity and Performance
One of the most notable features of the Afeela 1 is its 5G connectivity, enabling the car to stay connected to the internet, access real-time updates, and even receive over-the-air software updates. This ensures that the vehicle’s technology can evolve over time, keeping it up to date with the latest innovations.
The car is powered by dual electric motors that provide a substantial 482 horsepower output, giving it the ability to accelerate quickly and handle a variety of driving conditions. With a 91kWh lithium-ion battery pack, the Afeela 1 promises a range of up to 483 kilometers on a single charge. The battery also supports 150kW fast charging, ensuring that the vehicle can be quickly recharged for long trips. Moreover, the vehicle is compatible with Tesla’s Supercharger network, which enhances the convenience of charging, especially in regions with Tesla’s widespread charging infrastructure.
Steering and Driving Experience
The Afeela 1 features a yoke-style steering wheel, which deviates from the traditional round steering wheel found in most vehicles. This unique design is expected to give the vehicle a more dynamic and futuristic driving feel, offering a different driving experience for those looking for something more innovative. While some aspects of the car, like the PS5 controller functionality used in prototypes, have not been confirmed for the production model, the overall driving experience promises to be unlike any other.
Pricing, Trims, and Availability
The Afeela 1 will be available in two trims: the Origin and Signature. The Origin trim is priced at $89,900, while the Signature trim comes with a higher price tag of $102,900. Both trims offer a similar base set of features, with the Signature trim featuring additional premium enhancements for those seeking a more luxurious experience.
For now, the Afeela 1 is available for pre-order exclusively in California, with deliveries set to begin in 2026. Honda and Sony have expressed their intentions to gradually expand the vehicle’s availability, first in the U.S. and then to global markets, including Japan. The limited pre-order availability is a strategic move, allowing the companies to gauge interest and prepare for a wider rollout in the coming years.
Afeela’s Market Potential and Competitors
The Afeela 1 is entering a competitive market, with electric vehicles already gaining popularity globally. Tesla remains the dominant player in the EV space, but other automakers like Ford, Rivian, and Lucid Motors are also challenging the status quo. Sony and Honda’s combination of automotive engineering and cutting-edge technology could be the unique selling point that sets the Afeela 1 apart from other electric vehicles in the market.
The Afeela 1’s advanced tech, such as its panoramic screen, 5G connectivity, and active noise cancellation, is likely to appeal to tech-savvy consumers who want more from their vehicles than just transportation. Its impressive range and fast-charging capabilities will also attract eco-conscious buyers who want a practical EV for their everyday needs.
A Glimpse Into the Future of Mobility
The Afeela 1 is not just a car—it is a glimpse into the future of how vehicles could function in a connected, tech-driven world. With the rise of electric vehicles, automotive companies are increasingly integrating technology that was once thought to be reserved for gadgets and smartphones. Sony and Honda’s joint venture has the potential to push the boundaries of what an EV can do, blending entertainment, connectivity, and automotive performance into one seamless package.
As we approach the official release of the Afeela 1, there is much anticipation surrounding the vehicle’s performance, technology, and overall impact on the EV market. This collaboration between two industry giants signals a new chapter in the evolution of electric vehicles, and the Afeela 1 could be the first of many innovative cars to come.
